Get the lowest candidate TV, cable and radio rates possible. LUR matters.

September 25, 2014 by

Candidates are allowed the lowest-unit-rate (LUR) for media buys within the 45-day Primary and 60-day General election windows. Make sure you are using them. During this time all candidate media buys should be placed at the lowest-unit-rate allowed for TV, cable and radio. By law, media outlets have to offer all Federal candidates access to […]

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