It’s time for disclaimers on electioneering digital ads.
November 6, 2017 by Bruce Mentzer
For years digital media has been exempt from the FEC laws that require TV, cable and radio to include “paid for by” disclaimers on all political non-candidate sponsored advertising. And, for non-candidate sponsored ad campaigns to run any ads on TV, cable or radio, they must provide full documentation backing up their claims — which […]
According to Nielsen, TV still dominates media consumption.
November 12, 2015 by Bruce Mentzer
According to Nielsen’s 2nd Quarter Total Audience Report, Adults 18+ watch over 32 hours of TV/cable (live or time shifted) per week, or about 52% of their entire weekly media consumption. Basic AM/FM radio listening accounts for another 12 hours of their media time per week – or 20% of the total. Combined, conventional TV, […]
What to do about last minute escalating (exorbitant) political and issue broadcast TV costs.
October 16, 2014 by Bruce Mentzer
There are other relatively cost efficient options to get your message out and be heard in the waning days of the campaign. Take another look at the other media outlets and choices you may have passed by early on. They will likely have better inventory, and be priced more efficiently than broadcast TV at this […]