Super PACS and Issue Advertisers Pay More Than Candidates. How Much More?
September 21, 2015 by Bruce Mentzer
Recent headlines have stated: “Super PACs Pay Up To Six Times As Much To Run TV Ads As Actual Campaigns” and “Why Campaigns Have the Edge Over Super PACs on TV”. It’s true, campaigns have several advantages over Super PACs when it comes to buying media advertising time. Here’s why. Candidates and their official campaign […]
Get the lowest candidate TV, cable and radio rates possible. LUR matters.
September 25, 2014 by Bruce Mentzer
Candidates are allowed the lowest-unit-rate (LUR) for media buys within the 45-day Primary and 60-day General election windows. Make sure you are using them. During this time all candidate media buys should be placed at the lowest-unit-rate allowed for TV, cable and radio. By law, media outlets have to offer all Federal candidates access to […]