What to do about last minute escalating (exorbitant) political and issue broadcast TV costs.
October 16, 2014 by Bruce Mentzer
There are other relatively cost efficient options to get your message out and be heard in the waning days of the campaign. Take another look at the other media outlets and choices you may have passed by early on. They will likely have better inventory, and be priced more efficiently than broadcast TV at this […]
Finally, campaigns can now target and advertise household-by-household on Dish and DirecTV
August 11, 2014 by Bruce Mentzer
After decades of being denied local access, political and issue campaigns can now run audience targeted ads on cable networks in DirecTV or Dish satellite cable homes. What’s so great about it? Of the 34 million DirecTV and Dish homes in the United States, about 60% (or 20 million homes) have a DVR and are […]