According to Nielsen, TV still dominates media consumption.
November 12, 2015 by Bruce Mentzer
According to Nielsen’s 2nd Quarter Total Audience Report, Adults 18+ watch over 32 hours of TV/cable (live or time shifted) per week, or about 52% of their entire weekly media consumption. Basic AM/FM radio listening accounts for another 12 hours of their media time per week – or 20% of the total. Combined, conventional TV, […]
Get the lowest candidate TV, cable and radio rates possible. LUR matters.
September 25, 2014 by Bruce Mentzer
Candidates are allowed the lowest-unit-rate (LUR) for media buys within the 45-day Primary and 60-day General election windows. Make sure you are using them. During this time all candidate media buys should be placed at the lowest-unit-rate allowed for TV, cable and radio. By law, media outlets have to offer all Federal candidates access to […]
Finally, campaigns can now target and advertise household-by-household on Dish and DirecTV
August 11, 2014 by Bruce Mentzer
After decades of being denied local access, political and issue campaigns can now run audience targeted ads on cable networks in DirecTV or Dish satellite cable homes. What’s so great about it? Of the 34 million DirecTV and Dish homes in the United States, about 60% (or 20 million homes) have a DVR and are […]