It’s time for disclaimers on electioneering digital ads.
November 6, 2017 by Bruce Mentzer
For years digital media has been exempt from the FEC laws that require TV, cable and radio to include “paid for by” disclaimers on all political non-candidate sponsored advertising. And, for non-candidate sponsored ad campaigns to run any ads on TV, cable or radio, they must provide full documentation backing up their claims — which […]
According to Nielsen, TV still dominates media consumption.
November 12, 2015 by Bruce Mentzer
According to Nielsen’s 2nd Quarter Total Audience Report, Adults 18+ watch over 32 hours of TV/cable (live or time shifted) per week, or about 52% of their entire weekly media consumption. Basic AM/FM radio listening accounts for another 12 hours of their media time per week – or 20% of the total. Combined, conventional TV, […]
Super PACS and Issue Advertisers Pay More Than Candidates. How Much More?
September 21, 2015 by Bruce Mentzer
Recent headlines have stated: “Super PACs Pay Up To Six Times As Much To Run TV Ads As Actual Campaigns” and “Why Campaigns Have the Edge Over Super PACs on TV”. It’s true, campaigns have several advantages over Super PACs when it comes to buying media advertising time. Here’s why. Candidates and their official campaign […]