Bruce is one of the nation’s most experienced political media buying professionals. For nearly thirty years he has been a leader in the field of strategic placement of broadcast advertising on behalf of political, issue/advocacy and independent expenditure media campaigns. In 1991 he founded Mentzer Media and has served as its CEO since its inception. Bruce has personally placed more than $600 million in television, cable and radio time for hundreds of individual campaigns, on everything from U.S. Senate, House of Representatives and gubernatorial races, to ballot initiative and issue campaigns. As a seasoned expert in media strategy and buying, Bruce stays ahead of all the trends affecting the industry, and keeps a keen eye on the future. When he isn’t orchestrating his client’s media strategies or working with his tight-knit team, Bruce enjoys gardening, running, and home life on his farm.