It’s time for disclaimers on electioneering digital ads.

November 6, 2017 by

For years digital media has been exempt from the FEC laws that require TV, cable and radio to include “paid for by” disclaimers on all political non-candidate sponsored advertising. And, for non-candidate sponsored ad campaigns to run any ads on TV, cable or radio, they must provide full documentation backing up their claims — which […]

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According to Nielsen, TV still dominates media consumption.

November 12, 2015 by

According to Nielsen’s 2nd Quarter Total Audience Report, Adults 18+ watch over 32 hours of TV/cable (live or time shifted) per week, or about 52% of their entire weekly media consumption. Basic AM/FM radio listening accounts for another 12 hours of their media time per week – or 20% of the total. Combined, conventional TV, […]

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