Political media buy reconciliations are going on now. Is yours being done properly? And without any additional charge to you?
January 5, 2017 by Bruce Mentzer
Isn’t the 2016 Election cycle over? Not for media buyers. Reconciliation is the final important component, and should have been included FREE in your original contract with your media buyer. You may be due back thousands of dollars. How do you know that media outlets such as TV, cable, radio, and digital ran all the […]
Read More
According to Nielsen, TV still dominates media consumption.
November 12, 2015 by Bruce Mentzer
According to Nielsen’s 2nd Quarter Total Audience Report, Adults 18+ watch over 32 hours of TV/cable (live or time shifted) per week, or about 52% of their entire weekly media consumption. Basic AM/FM radio listening accounts for another 12 hours of their media time per week – or 20% of the total. Combined, conventional TV, […]
Read More
Super PACS and Issue Advertisers Pay More Than Candidates. How Much More?
September 21, 2015 by Bruce Mentzer
Recent headlines have stated: “Super PACs Pay Up To Six Times As Much To Run TV Ads As Actual Campaigns” and “Why Campaigns Have the Edge Over Super PACs on TV”. It’s true, campaigns have several advantages over Super PACs when it comes to buying media advertising time. Here’s why. Candidates and their official campaign […]
Read More
Are you accurately tracking your political opponent’s media competitive?
February 17, 2015 by Bruce Mentzer
Excellent new tools, including the FCC reporting website, custom target ratings and CMAG/Kantar spot tracking data integration, have revolutionized political media competitive collection, analysis and reporting. Is your campaign media buyer using all of the resources available to give you the most accurate analysis of what your political opponents and supporters are doing on TV, cable, […]
Read More