Finally, campaigns can now target and advertise household-by-household on Dish and DirecTV
August 11, 2014 by Bruce Mentzer
After decades of being denied local access, political and issue campaigns can now run audience targeted ads on cable networks in DirecTV or Dish satellite cable homes. What’s so great about it? Of the 34 million DirecTV and Dish homes in the United States, about 60% (or 20 million homes) have a DVR and are […]