September 21, 2015 by Bruce Mentzer
Recent headlines have stated: “Super PACs Pay Up To Six Times As Much To Run TV Ads As Actual Campaigns” and “Why Campaigns Have the Edge Over Super PACs on TV”. It’s true, campaigns have several advantages over Super PACs when it comes to buying media advertising time. Here’s why. Candidates and their official campaign […]
February 17, 2015 by Bruce Mentzer
Excellent new tools, including the FCC reporting website, custom target ratings and CMAG/Kantar spot tracking data integration, have revolutionized political media competitive collection, analysis and reporting. Is your campaign media buyer using all of the resources available to give you the most accurate analysis of what your political opponents and supporters are doing on TV, cable, […]
September 25, 2014 by Bruce Mentzer
Candidates are allowed the lowest-unit-rate (LUR) for media buys within the 45-day Primary and 60-day General election windows. Make sure you are using them. During this time all candidate media buys should be placed at the lowest-unit-rate allowed for TV, cable and radio. By law, media outlets have to offer all Federal candidates access to […]